Various benefits of mobile coupon marketing Here are some of the key benefits of this corporate marketing strategy: • Reach new horizons and geographical areas You can reach potential customers and search for new options when mobile phones have limitations, location restrictions or demographic issues. If you deal with emerging economies such as South Africa, you know that the distribution and ownership of mobile phones are about 100% higher than with Internet or television. As a result, marketers who still use traditional media need to change their strategies and choose mobile text marketing to achieve their marketing goals. • Help to reach the public: Each company serves a specific group of consumers. Adopt strategies and run campaigns to reach your target audience. Mobile marketing allows business owners to quickly and effectively reach a very specific audience. It allows users to interact directly with users to send them promotional materials and keep them abreast of